The platform is rolling out a updated setting that allows them to cut down on the quantity of AI-made content appearing in their streams. This move comes as the service announced that it currently hosts over 1 thousand million content made with AI.
Testing and Rollout
The update is undergoing trials over the next few weeks before a full-scale launch. This advancement comes amid a increase in content created by AI, driven by recent video-generation tools.
The Broader AI Trend
Recent reports that approximately 10% of the most rapidly expanding video streams on a popular video site only show AI-generated videos. A considerable share of this material is deemed mass-produced AI material, a term for poor-quality, mass-produced content that is frequently illogical or bizarre.
Our research shows that a lot of users like content produced via AI tools, from computer-generated images to informative clips, and we intend to provide users the power to adjust the amount of that, according to their own choices,” said a spokesperson.
Volume and Proportions
The service announced that there are currently 1.3 billion videos on its network identified as AI-generated. In total, over 100 m videos are added to the app daily, making AI-generated material a relatively small percentage of its total content library.
User Control Features
Members will be able to reduce or increase the level of AI content they view by accessing the topic control setting in the application and selecting the AI content topic. Further subjects that currently be adjusted under the setting include current affairs, style, beauty, and dance.
Platform Guidelines
The platform’s rules require users to tag “realistic” AI-generated content, and it prohibits malicious deepfakes of public figures or crisis events. Any realistic AI video that is unmarked can be taken down under its terms of service.
Furthermore, the service will now attach an “AI-made” tag to content produced via its built-in AI features, or identified by an industry-wide initiative for identifying AI-generated material. This action is designed to deter users from trying to evade the tagging system.
Responsible AI Funding
The platform is additionally introducing a two million dollar AI literacy fund for specialists and institutions to create informative material about responsible artificial intelligence. This project will benefit charitable organizations focused on training programming and robotics.
Content Safety Approach
The video-sharing app has defended its safety measures, following discussion over proposals to lay off hundreds of review team members in Britain. TikTok is expected to cut hundreds of positions in its content moderation team in its British office, with worker representatives and internet security professionals expressing worry that staff are being displaced by AI moderation.
A senior executive explained that staff-based oversight would remain essential, but automated tools can protect employees by eliminating the most harmful content before it is viewed by people. TikTok reported a notable drop in explicit and harmful content seen by human moderators over the last 12 months due to reliance on its automated systems.
We believe it is crucial to integrate people and machines to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is the area in which a significant AI assistance is making a difference operate efficiently.”
